Through our customer focused growth strategy, we aim to become the leading provider of green building materials and solutions everywhere we operate, by delivering long-term value to our stakeholders and contributing to a safer, more sustainable, and enjoyable world.

Our Strategy 2026 aims to grow and transform our business, while delivering on operational excellence and focusing, and is centered on four key strategic priorities:


Focusing on growing our attractive positions in the US and Europe


Accelerating new green products and solutions


Leverage the growth potential of digital and new technologies


Enable strategy execution through a local, performance-driven and talent-enabled operating model